Infosys 3.0 - International to local transition

Now a days many IT consultancy companies are re-organizing themselves considering the market situation and future growth trend.Big multinationals like Accenture,IBM,Capgamini have already taken a leap and established processes in such directions.

Moving from a technology solutions company to a business solutions company and proactively help customers build the enterprise of tomorrow is not easy task for a traditional Indian IT company but Infosys seems to determined as they know that this is the only area where they can use its hard working and smart workforce to compete with companies like Accenture, Capgamini and IBM.

History: Infosys started its journey in 1981 and went public in 1993. With very sound planning and strategic decisions , infosys has achieved a place in world IT services companies.During first 30 years of business, company worked on
Infosys 1.0 and 2.0 model and now working towards 3.0 to be world's number 1 IT services and consultancy company with employee strength of 120000 plus headcount.

Infosys 1.0 : ( 20 years) - focus on developing and managing technology applications for customers and on building a global delivery model.
Infosys 2.0 :( 10 years ) - develop end-to-end service capabilities, systems integration capabilities, and added some consulting and innovation expertise.

During Infosys 1.0 and 2.0 , i.e in the past years it's project are categorized as :

1. Transformation projects <--- traditional business( 25% revenue) 2. Innovation projects <--- traditional business( 10% revenue) 3. Operational efficiency projects. <--- traditional business( 65% revenue) Now Focus are for Infosys 3.0 which means developing expertise in global trends like : 1. 'digital consumer' (digital products permeating all aspects of life), 'new commerce' (mobile commerce leading to extremely small transactions), 2. `healthcare economy' (healthcare becoming more preventive, affordable and inclusive) 3. 'sustainable tomorrow' (doing things in an environmentally and socially sustainable way), 4. `smarter organizations' (making organizations more adaptable, less complex), ' 5. emerging economies' (global growth concentrated in these areas) and ' 6. pervasive computing' (all devices becoming computing devices). Not only this but after success of finacle, Flypp and iEngage , now infosys is also working towards strengthening its reputation as complete 'product company' by creating 'Infosys Lab'.

The company now wants to do many more of those, as also co-create products with their customers.

Challenges :

  • Establishing permanent base in smaller countries ( like middle europe,east europe and nordic ) to establish reputation of local international company. This should be on the same pattern as Accenture and IBM is doing.
  • Establishing its brand among the western countries. Objective is to recruit local talent in western world and train them to become the face of Infosys in the concerned country.
  • Core business consultancy ( or some called it management consultancy) requires the knowledge of :
    1. Business processes that are applicable in the client's geographical area like America,east Europe,China , Nordics. etc...
    2. Innovative business/strategic solutions to improve the competitiveness of business/process efficiency.
    3. The theoretical and practical business concepts applicable in client domain eg. insurance,banking,oil and gas etc.

    excelling in all 3 areas can only give Infosys lead or establish it as respective international competitor.


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